The whole album is available for download actually. Indirectly it came through the company that is distributing the CD right now. They have a whole new division that's all just digital download and distribution so we hooked up with iTunes through them.
So people can download any song they want for 99 cents.
Yeah, 99 cents or you can download the whole record for $9.99.
Are people taking advantage of that?
As a whole, iTunes have sold in a year over 70,000,000 songs so I guess that somebody's buying them.
Hopefully they're buying all of yours.
I don't know if they're buying all of them but hopefully at least a couple. That would be nice.
Do you get anything out of that?
Financially, very little. It's the artist's vain in this industry that although the artist is the one who creates the art and creates the product, they're the last ones to get paid and really get any kind of recognition for that. That's the unfortunate reality of it.
That doesn't make any sense. It's not like the record company has to press any CDs for this.
Right. Ultimately I guess as an artist you make more per track but we're getting into a day and age now and I'm actually embracing it, I'm glad for it, where an artist can't write a bad record. You can't write one hit song and nine bad ones and pawn a record off to people. Now they can download or buy one track at a time. Every song you write has to count. For me artistically, that's the way I always approach it. I don't put anything out on a record or release it to the public if I think it's crap. I would guess that most artists would say the same thing. I'm just saying as far as the pop stuff is concerned, you can't just pawn off a whole CD's worth of content based around one song that's getting some radio play. There are pros and cons to the whole thing.
How has your debut album been selling as far as CDs are concerned?
I don't really pay attention. I guess we're doing okay. There's a fair amount of activity. We've got people coming to shows and signing up on mailing lists. They're using our music all over. Film and television and video games and the whole deal. Somebody's hearing it.
Tell us about www.globaldust.com.
Actually I don't know a tremendous amount about it. Our street team man is the one who coordinated the whole thing. I think the site is a free service where anyone in the world can go and sign up and assign themselves to a certain band. What it does is put a point on the globe for where they are like location wise. You can very quickly go and look at a world map and see based on these location points your whole fan base or at least the people that have signed up to www.globaldust.com.
This helps plan touring.
Sure, absolutely. On our side, it helps us know where our demographic is. Where the fan bases are more centrally located. Absolutely. Although you can't completely rely on that because just because someone doesn't sign up on www.globaldust.com doesn't mean you don't have a market there but it definitely helps us narrow that down a little bit more.
It's basically another tool you can use.
Absolutely. Being an independent artist, every tool that we can get we use to it's fullest. Even something that seems as trivial as that helps us on many different levels.
You guys got endorsed by Mesa Boogie.
Yeah, a little while ago. We just asked for an endorsement. Sent them some promotional material, told them what we're doing, and they gave us an endorsement.
How does the endorsement thing work exactly?
It depends. It's different per vendor. Mesa Boogie may decide to give us a discount whereas another company may give you completely gratis product. Like completely free. It's usually either free or discounted but it depends on the vendor.
They're hoping that if people see you using that equipment they'll buy it. I guess that must work.
That's the hope. It does. I approach more software based companies and things like that. More things on the synth side in the electronics side. That's more what I'm interested in anyway. I quite honestly couldn't care less about, although guitars are a big part of my sound, I've never really been interested in a guitar. I use it as a tool but I'm much more interested in electronics and synths and synthetics. Things like that.
Your songs "Switchback" and "Symbiont" were used in The Matrix game. I guess it was supposed to be released along with the movie.
Yeah, "Enter The Matrix". I think it was released the same day or something to that effect. Again, it's just part of what my management does and they ended up getting into the right hands. I believe the Wachowski brothers themselves approved everything that went on the game so it passed their approval and it stuck in there because there were quite a few bands that were approved and then they decided to can them and find a new artist to replace them. We managed to make the cut and stay there the whole time and ended up on the game which is cool. I don't play games personally but it's just cool to be able to say I was part of that.
I can see where your music might be more suitable for something like The Matrix.
That is one of the benefits, yeah. Especially for the film world and television and things like that. The whole electronic rock type deal. Not to over generalize it because it makes it sound so trite but it definitely is more suitable I think for certain things and that's cool because I'm into that. The whole technology futuristic comic book based type stuff and that seems to be where we get the most placements.
"Switchback" was used in the TV trailers for The Punisher, Constantine, and Timeline.
And Spiderman 2 right now actually. The trailer that you can hear right now like online is featuring "Switchback" as well.
Do you see any of your other songs being used?
The Constantine trailer actually is using "Frozen" which is a different track. It's contingent on the movie house where the people are making the trailers. We don't always suggest certain tracks, they just end up picking them. One song may fit one type of mood for a trailer and a different song may fit a different type of mood. It's really up to them but a lot of people have been picking "Switchback" which is ironically the first video that we made for a music video for the track.
How many videos have you made for your CD?
This is it. First one. "Switchback". It's not even done yet. I'm in the process of editing it right now. It's being done right now. It should be available to the public in probably about three or four weeks if I had to guess.
Where will people be able to see that?
Celldweller.com. That will be where it's more immediately available. We'll probably be servicing it to all the video networks so whoever wants to pick it up and play it, that's hopefully where you can see it.
Will that be the only video or are you planning a few more?
It depends. Depends on how things go. I'm very much against making typical rock videos. Unfortunately at this level, it's hard to fulfill big budget ideas when you don't have a big budget. If it comes down to us just doing a live video or throwing it up as a video, I don't think I'm really into that idea so until we can do something with a little more production value I guess I don't know. We'll have to play that one by ear.
Your live shows are a bit more artistic.
I suppose that's relative. Depends on who you're asking but as far as I'm concerned I'm not interested in playing a rock and roll show when you come to see a band live. For me I have no interest in going to see a band and just watch them get up there and recreate their CD. I can just go home and put the CD on. It doesn't really do much for me personally. I'm much more influenced by theater and more things that are entertain based on a visual level. I try to bring elements of that into the live show. We're fully multi media live. We have video that is synchronized to the whole set so there are a lot of things that are happening in conjunction with us playing live on the stage as well as on the screen. Everybody in the band is multi instrumental. We all play multiple instruments. At any given moment in the set, Kem the bass player may be switching to play keyboards. Dale the guitar player may be playing additional percussion. Things get changed up a lot during the set. I just feel that if someone is going to pay money to come see you perform then you should put on a performance for them. That's my mentality at least.
Are you doing a lot of touring right now?
At the moment we're in the process of finishing up the video. The plans for touring will probably commence in mid July I think is when we're looking at going out.
Any idea where you guys will be going?
As it stands right now we don't have any specifics lined up. We're probably going to end up going coast to coast. In fact if anybody wants to bring us into your town, go to celldweller.com and contact somebody and let us know. We're looking for venues and anyplace that we can to play.
Do you have a set group of people in your band or are there different people?
I've never really worked with a band traditionally. When the record was done and I needed to put together a live show, obviously I needed players and I found some great players. The two that are part of Celldweller are Kem, he plays bass, and Dale is the guitar player. For right now we're kind of in a situation where we can't seem to lock down a drummer for any long length of time so we're still looking for a drummer. Basically what we do is we go out and tour and we hire somebody for the tour and then they're done.
All drummers can come to celldweller.com.
There you go. It's an open call.
When do you think you'll do a new CD?
That remains to be seen. I have about five songs right now in the can waiting to be finished, most of which have been tracked and I just need to go in and edit and finalize them. I'm considering possibly dropping an EP, maybe like a five song thing. Of course this is open to change. It's not set in stone yet. That's going to really depend upon the touring schedule. How much time I can get in the studio as opposed to being on the road. Really once the video is done, the next few things on my agenda are touring and finishing some music. One will depend on when the other one will get accomplished.
Some of your music has been used in soundtracks?
Not specifically soundtracks. A lot of them are for film and television for the movie trailers and things like that.
Has anyone contacted you about using some of your music on soundtracks?
I think the problem with that whole scenario is politics. Because I am not on this label or that label, which seems to be all anybody gives a shit about, I can't really seem to get any songs on soundtracks because of the politics involved. A record label wants to release their own artists on their soundtracks as opposed to an artist that they've never heard of and they don't really care about which I understand that from their perspective so that makes it harder for me. I'm not worried about it. I'm not making my art to earn the favor of another record label and have them put me on their soundtrack. It would be great if they want to do it but I'm not crying over it for sure if it doesn't happen.
The last time I talked to you I asked you about your body art you had somebody paint on you for your CD. Have you done anything like that since then?
No, there's been no new promo photos. Nothing. It's really been pretty much focusing on the video and the live show. There really hasn't been any use for any new things like that.